Thursday, February 20, 2014

Rhetorical Analysis of About-face

Katie Wisniewski
College Writing 2
Rhetorical Analysis
About-face: Women in Society
Text Box: Figure 1  The website is entitled About-face and it is about empowering women in today's society. The figure of a woman raising her hands is symbolizing her own empowerment Everyday people visit millions upon millions of websites. When an internet surfer first encounters the about-face website, many thoughts start running through their heads. Their eye is first caught by the title of the website, About-face, which is presented on the top of the webpage. This leads the reader wanting to know more about this organization and what they do, just by looking at the name.  About-face seems to be a website about women in the media and how they are portrayed in society. The main point of this website is to show women and girls how to resist the negative messages of social media in today’s society.

Many women these days struggle day to day about their self-image. Women are getting less self-confident, and this is mostly because of the messages being sent to them through social media.  This media is telling girls and women every day that they need to strive to be better and look better.  But these message aren’t being sent in a positive way. Instead they’re being sent through criticisms of these stars we look up to and hate that is being spread through various means.  This makes women stop and think: if these beautiful people are the ones that are being called ugly and fat, what does that make me? This website wants women to be empowered by who they are, and to not change themselves because of what media is spewing in their ears.

 The text on this website’s home page is very limited. Instead, you are presented with multiple options that would redirect you to more information.  Once you click on one of these options, you are Text Box: Figure 2. This is the main idea of the entire website. They are encouraging women to not listen to media that gives them negative feelings about themselves.taken to information that better explains that segment of the website. This as an effective way of displaying text and visual together because finding out more about certain categories is the reader’s choice.  There are endless choices on this website. Some include signing a petition, looking at certain galleries about “winners” and “offenders”, getting involved, and lots of information about taking action and getting more information about the website and women related problems in society. The author wants you to get involved in the website and explore your options while finding out about their views.  The audience would be young women who are self-conscious or worried about their image compared to that of society’s perfect image.  They want to change women’s views that they have about themselves and the people around them.

About-face uses many strategies to tug at the emotions of the reader. With their “Gallery of Offenders” they strive to make the reader feel upset or mad with the offenders. This option is presented in an inviting way-they are showing a famous artist and are asking the reader why he would be an offender, which makes the reader wonder. After getting redirected, they ask the reader multiple questions about Robin Thicke and how his video for “Blurred Lines” would be detrimental to women in society. By making the reader upset, they are encouraging the reader to take action or get their opinion heard. Showing the reader a familiar face that they may have once looked up to and telling them that they have offended women in society has a huge impact on someone. 

This website shows extreme credibility. First of all, the website is directed towards women in  our society. It would only be appropriate that since it is directed towards women, it is also published by women. When clicking on an option to find out more “about us”, the reader is presented with a picture of multiple women. These are the women who run this organization and this website, so the author isn’t being held behind closed doors. After this, one could read the story of how the website got started. Here, they explain where they got the idea for this website, and why they want you to get involved. Overall, they are very justified in contributing to this website. The people behind about-face are very relatable to what is being said on the page.

The overall layout of the website is very organized and inviting. They use many colors to help direct the attention of the reader. You first see the title of the website, and underneath it, is the main issue on this website, which is the message “Don’t fall for the media circus”. Also, all of the different options on this website are out in the open, and are not overwhelming, there are only about twelve different redirections on the page. They also utilize many different pictures of well-known celebrities, which let the reader know that they are involved in modern social media.

Overall, the text and the visuals work together very well. Not only are they both presented in an open and inviting way, they are all related to one another. The pictures that are used to back up the text are well related and emphasize what the text is trying to say.  The visuals are almost placed as invitations to the text, as one needs to click on the visual before they are presented with the full textual information.  If all of the text was just displayed on the home page, the reader would get overwhelmed with too much information and most likely not read any of it. Without the text, the visuals would just be a lot of pictures of different women and celebrities. Without one another, the text and visuals would not be beneficial to the website.

In conclusion, there are many aspects that make up a successful webpage. When someone on the internet comes upon About-face, they can learn many things about women and society. I believe that this website truly is about empowering women to ignore the negative strains the media have on society. By utilizing many rhetorical appeals, this website is very successful in presenting their information and persuading the reader to take action.  Viewers of this webpage are very encouraged to change not only their outlook on women in society, but someone else’s.


Works Cited

1 comment:

  1. This is a rhetorical analysis of a website I encountered. The website is all about women and they are affected by social media.